Brand Positioning
Bodycology - fragrances, bath, and body
How will it be merchandised?
Can be merchandised in two ways depending on the store owner
Option 1: Front-facing customer separated by product
Option 2: Front-facing customer separated by product scents
Goal: To create a new brand name, brand identity, and packaging graphics for a new hypothetical line
of the product. (A minimum of three SKUs/varieties)